Hellcat Challenger makes its pop culture debut

Opinion. After the 2015 Dodge Charger SRT Hellcat made its music video debut in Eminem’s “Guts Over Fear” video, the two-door Mopar muscle car packing the 707 horsepower Hellcat Hemi has made its own popular culture debut.

Like the Hellcat Charger, the supercharger Challenger has scored a role in a rap video, but where the Charger made a cameo appearance, the Challenger is a main character in this new video. Best of all, joining the Hellcat Challenger in this new rap video is another 2015 Challenger that appears to be a V6 SXT model based on the lack of obvious badging.

I have to say that this isn’t my type of music and, honestly, I’ve never heard of most of the guys rapping in this video, so the Hellcat Challenger doesn’t get the same level of attention that the Charger did with the Eminem video. However, this is an official video from the new The Fast and the Furious series movie Furious 7, so not only will it get lots of attention from the hip-hop community, but it will also get plenty of attention from fans of the FATF movie series — indeed, close involvement with the series has played a part in more than 3 million people watching the “Ride Out” video. All of those people have watched the Hellcat Challenger and the 2015 Challenger SXT tearing it up in the video.

This injection of the 2015 Challenger in both V6 and Hellcat form into the rap world is a big deal, as this type of non-traditional marketing attracts much younger buyers, and while they may not be able to afford a Hellcat, the V6 Challenger shown doing many of the same stunts as the 707hp version should help the SXT model appeal to those who are looking for an affordable muscle car.

So, if you hate rap music, it is probably best to watch the first music video featuring the Hellcat Challenger and the 2015 Challenger SXT with the volume turned down, but it’s still fun to watch the various Mopars in this piece getting down and dirty for the video and for the new Furious 7 movie.

As read on: http://www.allpar.com/news/index.php/2015/03/hellcat-challenger-makes-its-pop-culture-debut