The all-new 2014 Jeep® Cherokee took the Texas Truck Rodeo by
storm, forging riverbeds, conquering rocky hills, and the
competition, winning the "Compact SUV of Texas" award. In addition,
the new Jeep Cherokee was the runner up, to the 2014 Jeep Grand
Cherokee, in the coveted "SUV of Texas" in voting by the Texas Auto
Writers Association (TAWA).
The Jeep Cherokee made a big impression on the members of TAWA who
voted for the Cherokee as Compact SUV of Texas, by almost a
two-to-one margin. With solid competitors in the Compact SUV
segment, it's an impressive win for the all-new Cherokee.
The 2013 TAWA Truck Rodeo jury consisted of 41 TAWA members and the
competition featured two days of uncompromising on- and off-road
vehicle evaluation in the Texas hill country. Consideration is
given to everything from exterior styling and off-road capability
to the entrant's overall utility, value and fuel efficiency.
Not all compact SUVs could handle the off-road terrain. The 2014
Jeep Cherokee Trailhawk willingly followed the footprint of the
2014 Jeep Wrangler on both the ranch roads and the extreme off-road
course, which was limited to only truly capable vehicles.
TAWA members drove both the 2014 Jeep Cherokee Trailhawk and
Cherokee Limited models during the two-day competition at the
Knibbe ranch outside San Antonio, Texas. The 2014 Jeep Cherokee
impressed the jurors with its off-road capability as well as its
exceptional on-road manners and well-crafted interior.
Jeep Brand Vehicles reigned supreme at the 2013 Texas Truck Rodeo,
winning in every category the brand entered: